The Goby Toothbrush: A 2022 Review –
- By The Teeth Blog Team
- Updated on January 4, 2022
Goby is an electric toothbrush startup founded by Claire Burke and Ben Goldberg. Their personal search for a perfect and affordable powered toothbrush drove them to design one of their own.
‘So what about this Goby toothbrush? Is it worth purchasing?
We break down all the details right here.
Goby Toothbrush: The Specs
The Goby toothbrush has a teardrop-shaped profile with a tiny round brush head, slim neck, and wide handle. It comes in vibrant colors with matte, shiny, or metallic finishes depending on the design you choose. Goby is cradled upright in an understated hygiene stand when not in use.
Goby comes with only two speed settings: normal and sensitive. There’s just one button on the brush. You press it once to turn on and then you can press it again to slow down the vibration speed. The Goby toothbrush automatically turns off after a full two minutes of brushing.
To ensure you cover each part of your mouth equally when brushing, Goby will vibrate every thirty seconds. This quadpacer alerts you that it’s time to move on to the next quadrant of your mouth.
The Goby toothbrush is not a sonic brush. Sonic brushes vibrate and the bristles are arranged in rectangular rows. Goby, on the other hand, is more similar to Oral-B electric brushes since it features a small round oscillating head that makes about 9,000 movements per minute.
Recharging your Goby brush is a breeze; you can use either a USB port or a regular electrical outlet to power up your Goby toothbrush. There’s a magnetic shell that adheres to the outside of the toothbrush for charging.
But, how much does a Goby toothbrush cost?
All of the Goby brushes function the same way but the models vary based upon color. The original model goes for $65. It’s white with an accent color such as orange or blue.




The newer colors include monochrome black, glacier white, and rose pink These ones go for $75 each.
And then lastly are the limited edition designs which feature unique colors, patterns, and textures for just a short. Nabbing up one of these rare brushes will set you back $95.
All Goby brushes come with the same features in each kit:
- 1 electric toothbrush
- 1 brush head
- Hygiene stand
- USB magnetic charging shell
- Electric outlet adapter for the USB charger
- Plastic brush head cover
Goby Toothbrush Heads
Probably the thing that makes Goby special is its brush head design.
As with other electric toothbrushes, Goby’s brush heads are detachable. But what makes them unique is that they’re small and round with short soft bristles arranged in a circular pattern. This design makes the brush head comfortable and easy to maneuver around the mouth.
Instead of vibrating like sonic toothbrush brush heads do, Goby’s round brush heads oscillate. The bristles spin rapidly back and forth in a powerful cleaning motion similar to the Oral-B powered toothbrush.
There’s a brush head included in every Goby brush kit. To get a new brush head when you need it, you can set up a Goby toothbrush subscription plan:


‘1 brush head sent to you every one, two, or three months per your preference for only $6 each’
Setting up your subscription right from the day you purchase your first brush kit will give you a $15 dollar discount off your primary purchase price.
Of course, you don’t have to subscribe if you don’t want to. You can purchase brush heads separately any time you like, but you’ll enjoy a better deal overall by subscribing to Goby’s brush head subscription plan.
After placing a fresh brush head on your Goby toothbrush, hold down the power button for five seconds. This resets Goby’s “calendar” and it starts counting down the months until you need to replace the head. When it’s time for a new brush head, the toothbrush reminds you with a blue indicator light.
How to Use a Goby Toothbrush
Using a Goby toothbrush is no more complicated than using a regular toothbrush.
Here are the basic steps:
- Wet the toothbrush bristles and apply a pea-sized amount of toothpaste.
- Place the toothbrush bristles against your teeth and press the power button.
- Move the brush along your gum line and angle it to reach all surfaces of your teeth.
- Spend 30 seconds per quadrant in your mouth. You’ll feel a short vibration in the toothbrush at 30-second intervals that lets you know when it’s time to move on.
- When the programmed two-minute brushing time is up, the toothbrush will switch off automatically.
- Rinse your Goby under some running water, wipe it down with a clean towel, and place it on the hygiene stand.
Tip: Don’t press too hard when brushing with a Goby! The bristles work just fine without excess pressure. Pressing too hard can damage your gums and will wear down the brush’s battery charge faster than usual.
How to Change The Settings on a Goby Toothbrush
Changing the settings on a Goby toothbrush is simple as there are only two: normal and sensitive. If you find that the normal setting is too aggressive for your teeth and gums, just press the power button one more time after turning the brush on. This will slow down the speed.
How Do You Clean a Goby Toothbrush?
Follow these steps recommended by the Goby toothbrush designers for keeping your Goby looking clean and bright.
- Run water over your entire Goby brush. It’s safe to do this, but do not submerge your Goby under water as this can damage the electrical components.
- Remove the brush head from your Goby.
- Thoroughly rinse off the inside and outside of the brush head.
- Run some water over the Goby brush itself including the spot where the brush head attaches.
- Wipe off any sticky spots with a clean soft towel and wipe your Goby dry before placing it back in the hygiene stand.
Where Can You Buy a Goby Toothbrush?
The best place to buy a Goby is directly from the official Goby website.
One of the reasons the Goby creators set up this business is so that they could sell an electric toothbrush directly to consumers without the markups added on by middlemen such as retailers.
If Goby sold through other distributors, the additional cost would be passed on to you the customer.
You’ll get the best deal on a Goby toothbrush by purchasing directly from the designers.

